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NIKE USMNT WORLD CUP


The US men approached the 2026 World Cup in the most American way possible; with unreasonable, irrational self-belief.



This ran on the game broadcast immediately after Spain won the final.



After they dominated the group stage, we buried the idea that USMNT are underdogs. By burying ‘Underdog.’



AD: Liam McKay
CW: Will Curtis
CD: Caleb Jensen, Blair Warren