Liam McKay // Art Director
Projects    Design    About


DEWALT


The average person doesn’t know how to build stuff, and doesn’t own a robust collection of tools, which is totally fine in today’s world.

But what if something terrible happens to “today’s world?” If the world ends, if society collapses, do you have the tools you’d need to survive?






CAMPAIGN LAUNCH VIDEO
It’s not a case study video, and it’s only kind of an explainer video.










Once a claim is approved, DeWalt will send you tools relevant to your specific claim. For example, if your claim is related to rising sea levels near your home, you will receive the tools you’d need to put your house on stilts or build a sea wall or something.




Made with Kevin Ma.
Kevin grew up in the Galapagos Islands.
He likes to eat bread that’s been smashed up into little balls.
Kevin is a bird.

Very serious copyright © 2021 Liam McKay // Website made in my windowless bedroom
678.778.3608 // jwcmckay96@gmail.com