Supercell: Clash from the Past
For Clash of Clans’ 10th anniversary, we pretended it was their 40th.
A lot of people on the internet thought it was real.
A CASE STUDY VIDEO:
THE CAMPAIGN:
It started with this 20-minute documentary featuring decades of completely fake Clash history. 
Once the documentary was live, we “re-released” a ton of stuff from the three decades of (fake) Clash of Clans’ history.
Clash (1980s):
Clash Dash (1990s):
Clash: Cradle of Darkness (2000s):
Then Supercell made it official.
AD: Katie Willis, Nick Howard, Liam McKay
CW: Ryan Snyder, Nick Stoner, Will Curtis
CD: Lawrence Melilli, Darcie Burrell